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The Benefits Of Twitter – From a Twitter Expert! November 14, 2013 / Posted By: Melissa Priest

Twitter seems to be the social media platform that people either love or hate. It’s also the one that people find most confusing. They don’t get it and don’t understand why people use it. They hear words like ‘hashtag’ and ‘retweet’ and run for the hills. Then you have others who totally get it, and to them Twitter is their social media platform of choice. One of those Twitter lovers is Twitter ‘super-user’ Corinne Paterson. I worked with Corinne Paterson More...

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E-tailer No-brainers – 5 Essentials For Online Stores – Part 1 September 24, 2013 / Posted By: Melissa Priest

From a shoppers perspective, the internet provides access to as many stores as you wish.  Hundreds, thousands, maybe millions of stores. And more opening every day. If you’re an online retailer, this means your (many) competitors are just a click away.  So if your site isn’t user-friendly, or your products aren’t easy to find, it is oh so simple to leave your store and go to the next one.  So it’s important your site gets some simple things right – More...

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Common Sense Isn’t Very Common When It Comes to Web Design August 20, 2013 / Posted By: Melissa Priest

It seems that when it comes to website design, common sense isn’t very common. I’m not saying ALWAYS, but far too often for my liking!! Almost every day in my online journey, researching and surfing (do we still call it surfing??) the web, I come across a site that leaves me baffled as to what the owners / designers / anyone involved in creating the site, was thinking, when they decided to a) leave off critical information b) design the More...

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What You Need To Know About Website Content August 6, 2013 / Posted By: Melissa Priest

The content on your website could not be any more important than it is right now. Second only to your sites overall design, (in my opinion anyway), your content is the most important thing about your website. Your content can be the difference between someone staying and reading on, or leaving never to return. A huge factor in the success of your content is its readability. Defined as the ease in which text can be read and understood. One thing More...

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5 Tips On Building Trust Via Your Website July 16, 2013 / Posted By: Melissa Priest

Whether you like it or not, each visitor to your website is subconsciously judging your company. Visiting a new website is just like walking into a shop or an office for the first time. First impressions count, and can be the difference between winning or losing someones business. If you think about the last time you walked into a place of business and it was messy, the staff were too busy talking to each other or on the phone to More...

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Does your company need a website? How to tell if your company needs a website…. July 12, 2013 / Posted By: Melissa Priest

Do you want new customers? Do your customers or potential customers use the internet? Might they have questions about your business or the products and services you offer? Do you have a street location that people need to find? Do you or your employees have skills or expertise in your industry? Do you have a product or service to sell? Do you have competitors? If you answered yes to any or all of these questions, your company needs a website. More...

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5 Reasons Why You Shouldn’t Review Your Own Website July 6, 2013 / Posted By: Melissa Priest

As a business and website owner, you are possibly the worst person to perform a usability review, or audit of your own website, here’s why: It’s fair to say that you know your business and its processes, and potentially the industry you operate in, back to front. So you have a built-in knowledge that you may assume everyone else has. Which could lead you to include jargon, acronyms or information on your website written in a way that others might not understand. It’s More...

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